A dentist's life: I am known as Dr Hitman

Whatever people say I am that’s what I am: Social labeling as a social marketing tool

In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four studies, we tested its potential for the promotion of proenvironmental consumer behavior. The procedure first provokes an environmentally friendly act and, subsequently, invites the target to attribute that behavior to his personal values, by communicating a social label. If succes...

I Am Not a Scientist, I Am a Number

We suspect many of our readers will be familiar with the cult TV show The Prisoner, in which actor Patrick McGoohan had his identity taken away by unknown assailants for unknown reasons, and his pleas of ‘‘I am not a number, I am a person’’ (http:// www.youtube.com/watch?v = 29JewlGsYxs&feature = related) were greeted with variants of ‘‘whatever you say, number six.’’ We would suggest that, as ...

Am I Right or Am I Right?

Though the value of a right should be not lower than zero, negative voting premiums often appear in recent empirical evidence. The present paper highlights some possible measurement errors and contemporary proposes a new measure, the vote segment, which incorporates all dividend privileges. Results from Italian non-voting shares listed in the 1999-2008 period show that the more accurate measure...

I Am a Puzzle

A Rare Odontogenic Tumor Known as Cementoblastoma; A Case Report

Background: Odontogenic tumors are derived from the epithelial and/or mesenchymal remnants of the tooth-forming apparatus. Therefore, they are found exclusively in tooth-bearing areas. Similar to other neoplasms in the body, odontogenic tumors tend to histologically mimic the cell or tissue of origin. Case history: A 5-year-old boy presented with a chief complaint of pain in the mandible whi...